O'Reilly logo

Observing the User Experience, 2nd Edition by Andrea Moed, Mike Kuniavsky, Elizabeth Goodman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 19

Creating a User-Centered Corporate Culture

Throughout this book we have argued that observing and engaging with your users are essential to making a popular, compelling, and profitable product or service. But let’s face it: User research is just one of many, many inputs that shape what an organization makes and does. How much does it currently matter to your company? That’s a question you should try to answer honestly. We have tried to show how to do the best possible research and how to deliver it most effectively; the remaining challenge is to make your organization into one that values high-quality research, and where critical decisions are made based on what that research reveals. This goes beyond what you, or even your team, can ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required