Observing the User Experience, 2nd Edition

Chapter 19

Creating a User-Centered Corporate Culture

Throughout this book we have argued that observing and engaging with your users are essential to making a popular, compelling, and profitable product or service. But let’s face it: User research is just one of many, many inputs that shape what an organization makes and does. How much does it currently matter to your company? That’s a question you should try to answer honestly. We have tried to show how to do the best possible research and how to deliver it most effectively; the remaining challenge is to make your organization into one that values high-quality research, and where critical decisions are made based on what that research reveals. This goes beyond what you, or even your team, can ...