2. Make a Cheeseburger, Sell a Cheeseburger
Development is inherently different from production. But managers of development and allied efforts often allow their thinking to be shaped by a management philosophy derived entirely from a production environment.
Imagine for the moment that you’re the manager of the local fast food franchise. It makes perfect sense for you to take any or all of the following efficient production measures:
• Squeeze out error. Make the machine (the human machine) run as smoothly as possible.
• Take a hard line about people goofing off on the job.
• Treat workers as interchangeable pieces of the machine.
• Optimize the steady state. (Don’t even think about how the operation got up to speed, or what it would take to ...
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