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Peopleware: Productive Projects and Teams, Third Edition by Tim Lister, Tom DeMarco

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4. Quality—If Time Permits

Twentieth-century psychological theory holds that man’s character is dominated by a small number of basic instincts: survival, self-esteem, reproduction, territory, and so forth. These are built directly into the brain’s firmware. You can consider these instincts intellectually without great passion (that’s what you’re doing now), but when you feel them, there is always passion involved. Even the slightest challenge to one of these built-in values can be upsetting.

Whenever strong emotions are aroused, it’s an indication that one of the brain’s instinctive values has been threatened. A novice manager may believe that work can be completed without people’s emotions ever getting involved, but if you have any experience ...

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