22 Chapter 1 IntroduCtIon to data MInIng
What hospitals provide patients the best recovery rate, if he or she has a j.
stroke, heart attack, or diabetes?
What are the diabetes risk factors for a male senior citizen?k.
1.5.2 Banking
In today’s world, traditional banking has changed for many reasons. Gone
are the days when conducting simple surveys would enable banks to make
necessary changes in their various marketing, business-process, and customer-
relationship strategies. While the emergence of new banks has provided
strong competition among them, it has also made it unrealistic for them to
rely on only their internal procedures to stay profitable in the market.
Streamlining business procedures, improving customer relationships, ...