Practical Applications of Data Mining

70 Chapter 2 assoCiation rules

2.7.3 Potential Applications 

The main goal of web mining is to extract useful knowledge from web-server

databases containing data about the behavior of customers. The potential

application of the discovery of time-constrained association rules is the min-

ing of a website visitor’s navigational patterns. On the data collected about

a visitor’s activities, a slightly modified version of the Apriori algorithm can

be used with values for t

1

and t

2

to define a time window.

In market basket analysis, our first application of association rules, there

was no ordering of items since all of the items were placed in a basket and

were paid for. It was actually impossible to detect the order in which cus-

tomers pick ...