January 2011
Intermediate to advanced
420 pages
12h 32m
English
Content preview from Practical Applications of Data Mining
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1.5 praCtICal applICatIons oF data MInIng 23
What are the behavioral banking patterns of customers who are the most d.
loyal and profitable for the bank?
What information-processing methods often leave customers disgruntled? e.
What are the most effective marketing strategies for bringing in the most f.
customers?
What incentives will increase customer satisfaction? g.
What employee-hiring practices can reduce the number of customer h.
complaints?
What methods are commonly used to commit fraud against the bank? i.
How easily will employees embrace new banking procedures? j.
How has the change and/or introduction of new information-processing k.
methods affected the overall performance and/or functioning of the
bank?
1.5.3 Supermarket ...