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7
Optimization and Decision Making
LEARNING OBJECTIVES
• Understand when and where optimization is appropriate and useful.
• Appreciate how to use tables to get approximately optimal solutions.
• Learn how to use OptQuest to nd optimal solutions.
• Learn how to combine optimization and simulation.
• Understand the difference between Excel’s Solver and OptQuest.
• Understand potential trade-offs between risk and return.
• Understand the differences between constraints and requirements.
• Learn how to use simulation to improve decision making.
7.1 Introductory Case: Airline Seat Pricing
The airline industry has led the revolution in revenue ...