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Product Management For Dummies by Pamela Schure, Brian Lawley

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Chapter 8

Planning to Plan: Choosing a Suitable Approach

IN THIS CHAPTER

check Understanding basic planning guidelines

check Looking at planning under Lean, Agile, and waterfall

check Figuring out how much and what kind of documentation is appropriate

In this chapter, we discuss all the variables that affect how you decide to plan a new product or new addition to a product. This chapter ensures you understand the lay of the land in your specific situation and shows you why changing the way you plan to achieve better outcomes can be valuable.

Adopting Planning Best Practices

The key benefit that a well-functioning product management organization can bring to a company’s success is making sure that the products developed actually deliver valuable solutions to customers and that the product is profitable for the company. The planning phase is where you do the detailed work to make sure that you are focusing the organization on a valid problem to solve and that solving this problem will actually translate into company revenue, profits, and any other goals that you’ve set for the product. Planning to plan may sound odd, but the planning process has so many variables to look at that the safe and sane ...

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