Chapter 22

Ten Ways Product Managers Fail

IN THIS CHAPTER

check Misusing your time

check Declining to reach out

check Working with too little knowledge

The chapters throughout this book focus mostly on ways to make your product and your product management career successful. This chapter is a more tongue-in-cheek look at things we’ve seen product managers do that have caused them to fall short.

Talking More Than Listening

remember If you’re a product manager and you aren’t accustomed to being quiet and listening to what customers, engineers, salespeople, and executives are really saying, you’re in trouble. If you talk too much, you may miss the nuances behind what team members are saying, and you may be intimidating fellow colleagues out of talking altogether. Who wants to disagree with the product manager who thinks she is smarter than everyone else in the room?

If this scenario describes you, start practicing active listening constantly. If you still have trouble giving others the floor, take a people skills class to learn how to better communicate, negotiate, and influence. Remember, silence is much ...

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