Product Management For Dummies

Chapter 14

Liftoff! Planning and Executing an Effective Product Launch

IN THIS CHAPTER

Accounting for important launch elements, including first impressions

Establishing quantifiable launch goals

Determining what type of launch to execute

Writing a launch plan and comparing it with your goals

Making sure your launch team and milestones are in place

Your team members have been hard at work developing a great product based on the winning strategy and customer needs you provided them. Now comes the exciting part where you get to show customers and the rest of the world what you’ve been working on and give them a chance to purchase the product.

Launching your product is just as important as developing a great product. If you don’t do the launch effectively, customers won’t be aware of your solution and may have a bad impression of your product, and you may not hit your revenue and profitability goals. As such, planning early is critical. When you’re in the qualify phase (or even as early ...