About the Authors

Brian Lawley is the CEO and founder of the 280 Group, the world’s leading product management consulting and training firm. He is the author of five best-selling books: The Phenomenal Product Manager (Happy About), Expert Product Management (Happy About), 42 Rules of Product Management (Super Star Press), 42 Rules of Product Marketing (Super Star Press), and Optimal Product Process (280 Group Press). He’s the former president of the Silicon Valley Product Management Association (SVPMA) and received the Association of International Product Marketing and Management (AIPMM) award for thought leadership in product management. He has been featured on World Business Review and the Silicon Valley Business Report and is the editor of the Optimal Product Management blog and newsletter.

Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (as product manager for the MacOS human interface), Claris, Symantec, and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor’s degree in management science from the University of California at San Diego with a minor in music technology and an MBA with honors from San Jose State University.

Pamela Schure is director of products and services with the 280 Group. Prior to joining the company, she worked for many years in U.S. and international ...

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