Chapter 10

Working Wonders with Wow Words

IN THIS CHAPTER

Bullet Wow words: Action verbs that sell you

Bullet Keywords: Nouns that sell you

Bullet Resume grammar: Simple rules that sell you

Bullet Resume spelling: Simple tips that sell you

Words: How powerful they are. It doesn’t take many of them to change the world: Lincoln’s Gettysburg address numbers just 286 words, and the U.S. Declaration of Independence contains but 1,322 words.

Winston Churchill needed only two words to bind Russia to the Iron Curtain. A brief four words memorialized Martin Luther King’s vision: I have a dream. And in a single sentence, John F. Kennedy set the challenge for a generation: Ask not what your country can do for you, but what you can do for your country.

Words are powerful — big words such as motherland and environmentalism and small words such as peace and war or dawn, family, hope, love, and home. Words are pegs to hang your qualifications on. Words are the power that lifts you above the faceless crowd and sets you in good fortune’s way. The right words can change your life.

Begin your hunt for the right words to build ...

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