October 2020
Beginner
256 pages
7h 59m
English
book
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
Content preview from ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
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ACKNOWLEDGMENTS
Although it sounds cliché, it is still so important to say: we could not write this book without the many clients we’ve worked with throughout the years. We have had many opportunities to evaluate marketing programs, from simple ads and promotions to corporate sponsorships and golf outings. We thank all the clients and customers who have invited us in to work with them and in some cases experiment with different possibilities. As we added value to our customers, we have learned from these experiences. We appreciate those individuals who have helped shape our work in the marketing field.
We would like to thank the ROI Institute staff for their continued support as a team. In particular, we would like to thank Hope Nicholas, director ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.