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Tell the Story: Communicate Results to Key Stakeholders
Data is like garbage. You’d better know what you are going to do with it before you collect it.
MARK TWAIN
Travis and Jenni are overjoyed to see the outcomes of their marketing program. After conducting a series of analyses, they are convinced that their program has indeed created significant values for their firm. The firm is Consumer Warehouse Co., known as CWC among many consumers, a national chain of 420 stores, located in most major US markets. CWC sells small household items, gifts of all types, electronics, and jewelry, as well as personal accessories. Travis is the marketing ...
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