October 2020
Beginner
256 pages
7h 59m
English
book
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
Content preview from ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
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NOTES
1. “The Coca-Cola Company Announces Senior Leadership Appointments.” Coca-Cola Company. Accessed March 5, 2020. https://www.coca-colacompany.com/press-releases/coca-cola-announces-senior-leadership-appointments.
2. Handley, Lucy. “Chief Marketing Officers Will Have to ‘Grow or Go’ as Fortune 100 Companies Switch to ‘Chief Growth Officer’ Roles.” November 7, 2017. http://www.cnbc.com/2017/11/07/chief-marketing-officers-might-become-chief-growth-officers.html.
3. Pemberton, Chris. “2017–2018 CMO Spend Survey Highlights Demand for Results.” November 20, 2017. http://www.gartner.com/smarterwithgartner/2017-2018-cmo-spend-survey-highlights-demand-for-results/.
4. “2 in 3 CMOs Feeling Pressure from the Board to Prove Marketing’s ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.