ABOUT THE AUTHORS
Jack J. Phillips, PhD, chairman of ROI Institute, is a world-renowned expert on accountability, measurement, and evaluation. Former bank president, Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 75 books, he conducts workshops and presents at conferences throughout the world.
Phillips has received several awards for his books and work. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry based on his work on ROI. In 2017, Jack received the Brand Personality Award from Asia Pacific Brand Foundation for his work as an international consultant, author, teacher, and speaker. The Society ...
Get ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.