October 2020
Beginner
256 pages
7h 59m
English
book
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
Content preview from ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
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13
Forecast the ROI
The most reliable way to forecast the future is to try to understand the present.
JOHN NAISBITT
Six students in a row hurried into Konstantin Gonyshev’s small tattoo parlor one day this month with identical requests to ink a domino, and quick. Days earlier, Domino’s Pizza in Russia had announced a promotion that was supposed to run for two months offering lifelong free pizza to anyone who showed up with the company’s logo in a tattoo. But that morning, Domino’s posted on social media that it was ending the promotion—although those who were being inked right then could still make the midday cutoff.1
“More than a million people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.