ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
Copyright © by Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
ISBN: 978-1-26-046043-8MHID: 1-26-046043-6
The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-046042-1, MHID: 1-26-046042-8.
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