October 2020
Beginner
256 pages
7h 59m
English
book
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
Content preview from ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
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PREFACE
You’ve been there before, pitching a new marketing campaign to the executives. You were very proud of the campaign design and special features, and you knew it was going to make a difference. Halfway through the presentation, the executives asked, “Is there any way to forecast the ROI of this campaign?”
You instantly felt anxiety, and there was an unfortunate, dead silence. Your answer was probably, “We haven’t done that, but we can.”
You have to anticipate this request in today’s economic climate. Perhaps the situation is even worse when asked that same question after you have completed the implementation of a marketing project.
This book shows you how to address the ROI issue. We will guide you step-by-step through the process of calculating ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.