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ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
book

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi
October 2020
Beginner
256 pages
7h 59m
English
McGraw-Hill
Content preview from ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

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Optimize Results: Use Performance Improvement to Increase Funding

What the great learning teaches, is to illustrate illustrious virtue; to renovate the people; and to rest in the highest excellence.

CONFUCIUS

Convey Air Taxi Services (CATS) is a privately held company that offers personal and on-demand flight services. A group of friends who all had experience in the airline industry founded this company using their own savings and investments from venture capitalists. A former commercial pilot, Robert is a cofounder and the CEO of CATS. He and his friends recognize an increasing demand from time-conscious travelers who prefer quick, luxurious, ...

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Publisher Resources

ISBN: 9781260460438