Images

12

Optimize Results: Use Performance Improvement to Increase Funding

What the great learning teaches, is to illustrate illustrious virtue; to renovate the people; and to rest in the highest excellence.

CONFUCIUS

Convey Air Taxi Services (CATS) is a privately held company that offers personal and on-demand flight services. A group of friends who all had experience in the airline industry founded this company using their own savings and investments from venture capitalists. A former commercial pilot, Robert is a cofounder and the CEO of CATS. He and his friends recognize an increasing demand from time-conscious travelers who prefer quick, luxurious, ...

Get ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.