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Make It Matter: Design for Input, Reaction, and Learning
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
PHILIP KOTLER
Biosearch Pharmaceutical Incorporated (BPI) is a pharmaceutical company headquartered in New Jersey with sales offices all around the nation. For decades, BPI has been focused on research, manufacturing, and marketing of both prescription and over-the-counter consumer medication. Almost 50 percent of BPI’s revenue comes from its hospital sales force operating in the US market. Salustatin is BPI’s statin product, which effectively reduces ...
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