Make It Credible: Isolate the Effects of the Program

If you cannot show your direct contribution to the business, you have no credibility.


Gentech Incorporated is a high-tech company offering software products to customers. The organization operates in the areas of manufacturing, agriculture, pharmaceuticals, building and construction, mining, oil and gas refining, waste and water treatment, and transportation. Additionally, Gentech provides software engineering consulting services to government facilities, data centers, telecommunication companies, utility works, and large hospitals. It serves customers nationwide in seven sales ...

Get ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.