2 Partnering with the Sales Team

Brian W. Lambert


What’s Inside This Chapter

In this chapter, you’ll learn
  • How to boost your personal credibility
  • How to leverage sales acumen
  • How to gain management buy-in.

What would you do if you found out your sales team members believe their personal training needs have changed and the sales training content delivered hasn’t evolved to keep pace with those changing needs? Would you change your approach?

According to the 2008 ASTD State of Sales Training research study conducted with sales team members (sales managers and salespeople), most sales training doesn’t adequately address their needs. ...

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