3 Accelerating Sales Training Impact
Brian W. Lambert
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What’s Inside This Chapter |
| In this chapter, you’ll learn |
- Essential elements of instructional systems development
- Design and development challenges in the sales environment
- Five-phase Rapid Development Blueprint for Sales Training.
All great sales trainers have a solid approach to developing and delivering world-class sales training. Instructional systems development is based on the belief that training is most effective when it provides learners with clear statements of what they must be able to do as a result of training and how their performance will be evaluated. The program ...
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