IN THIS CHAPTER
Seeing your past and future scheduled marketing activities
Managing your marketing campaigns
Evaluating your online marketing efforts
Although apps are powerful, flexible, and customizable components of functionality in Salesforce Marketing Cloud, they rely on the foundation of the Marketing Cloud platform. For users of Marketing Cloud, the dashboard tools make up the core functionality of the platform.
Calendar, Campaigns, and Playbooks are the dashboard tools. They are available in every Marketing Cloud account, regardless of which apps you've licensed. You access any one of these tools from any screen in Marketing Cloud by choosing its name from the toolbar.
In this chapter, we focus on the Calendar and Campaigns tools. Salesforce Marketing Cloud has added features to the Journey Builder app that make some of the functionality of Playbooks redundant. You can find more details about Journey Builder in Chapter 10.
The Calendar tool provides a view of your scheduled marketing activities. A calendar ribbon, including just the current week, appears on the dashboard, as shown in Figure 4-1.