January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
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Chapter 6
Picking Powerful Keywords
IN THIS CHAPTER
Understanding the importance of keywords
Thinking up keyword phrases
Finding keyword tools
Using keyword tools
Sifting for the right keywords
I was talking with a client some years ago who wanted to have his site rank well in the search engines. The client worked for a company with annual revenues in the millions of dollars, in the business of, oh, I don’t know … staging rodent-racing events. (I’ve changed the details of this story a tad to protect the guilty.)
I did a little research and found that most people searching for rodent-racing events use the keywords rodent racing. (Big surprise, huh?) I took a look at the client’s website and discovered that the words rodent racing didn’t appear anywhere on the site’s web pages.
“You have a little problem,” I said. “Your site doesn’t use the words rodent racing, so it’s unlikely that any search engine will find your site when people search for that.”
“Oh, well,” was the client’s reply, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.