January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13
Bulking Up Your Site: Competing with Content
IN THIS CHAPTER
Creating content yourself
Understanding copyright
Finding free material
Paying for content
Content is an extremely important factor in getting a high ranking in the search engines. Content is a geeky web term that means, in the broadest sense, “stuff on your website.” A content-rich website is one that contains lots of information for people to see, read, and use.
For search engines, content has a more narrow definition: words, and lots of ’em. So if you’re interested in search engine optimization, you should concentrate on the text part of your website’s content (the right text, of course, using the keywords you find out about in Chapter 6). You don’t need to worry about pictures, video, or sound — at least as far as the search engines are concerned — because those forms of content generally don’t help you get higher rankings. (Which is not to say that these things don’t have a place in a search-engine strategy — see Chapter 22 for information on using video, for instance — but it does mean that when you’re ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.