Chapter 14

Finding Traffic Through Local Search Marketing

IN THIS CHAPTER

Bullet Discovering how local search works

Bullet Optimizing your pages for local search marketing

Bullet Submitting to the major local search systems

Bullet Submitting to other local search systems

Bullet Working with the Review sites and Yellow Page sites

Increasingly, the Internet is being used as a tool for finding local resources. You can find not only information or buy online, but you can also find homes for sale in your neighborhood, compare local independent insurance agents, and shop at stores close to you that sell the products you need. Thus, it’s increasingly important to keep local search marketing in mind when optimizing for search engines — that is, to target by not only a searcher’s keyword but also by the searcher’s geographic location (sometimes known as geo-targeting). Local search is the generic term given to the ability to search for information related to a particular location — a state, a city, or even a zip code.

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