January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
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Chapter 23
Beyond the Basics
IN THIS CHAPTER
Understanding the different forms of information on the results page
Building sitelinks and search boxes
Knowing how Knowledge Panels work
Getting into the news results
Working with tweets
In this chapter, I look at how to grab more space on the search results page and how broadening your perspective away from merely organic indexing can help your site stand out more in the results pages, and stand out more often.
I review the different kinds of results that searchers see in the search results pages. You can find out about some of these in other chapters in this book, so I direct you to those chapters where appropriate, but you also find a few specific extra things you can do to grab more search results page real estate.
What’s on the Page?
Consider the different things you find on a search results page.
- The organic results, including rich snippets within organic results
- Sitelinks below organic results
- Search boxes below organic results ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.