Chapter 23
Beyond the Basics
IN THIS CHAPTER
Understanding the different forms of information on the results page
Building sitelinks and search boxes
Knowing how Knowledge Panels work
Getting into the news results
Working with tweets
In this chapter, I look at how to grab more space on the search results page and how broadening your perspective away from merely organic indexing can help your site stand out more in the results pages, and stand out more often.
I review the different kinds of results that searchers see in the search results pages. You can find out about some of these in other chapters in this book, so I direct you to those chapters where appropriate, but you also find a few specific extra things you can do to grab more search results page real estate.
What’s on the Page?
Consider the different things you find on a search results page.
- The organic results, including rich snippets within organic results
- Sitelinks below organic results
- Search boxes below organic results ...
Get SEO For Dummies, 7th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
