Chapter 9
Designing for Mobile
IN THIS CHAPTER
Understanding the importance of mobile-friendly sites
Testing your site for mobile friendliness
Making your site mobile friendly
Google’s mobile first indexing
Working with AMP
In 2015, Google introduced another important concept for webmasters to worry about: mobile readiness. By this point, a huge proportion of website visits, for a wide range of site types, was coming from mobile devices. For example, when I checked the site analytics for a heavy industrial client of mine in early 2015, I found that 29 percent of the traffic came from small mobile devices (smartphones), with another 13 percent from tablets. But now? Around a half of all web traffic is coming from mobile devices. Some months it’s more than a half, some less, but the overall trend is upwards. And one study showed that more than 60 percent of ecommerce site visits are from mobile devices. It isn’t just the younger Internet users or the more technically adept that are ...
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