January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
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Chapter 11
Avoiding Things That Search Engines Hate
IN THIS CHAPTER
Understanding content value and thin content
Avoiding problems with images, video, and animation
Creating readable links and navigation
Working with frames and iframes
Working with JavaScript and AJAX
It is possible to look at your website in terms of its search engine friendliness. (Chapter 7 of this book does just that.) It is equally possible, however, to look at the flip side of the coin — the things people often do that hurt their website’s chance of ranking high within the search engines, and in some cases even making their websites invisible to search engines.
This tendency on the part of website owners to shoot themselves in the foot is very common. In fact, as you read through this chapter, you’re quite likely to find things you're doing that are hurting you. Paradoxically, serious problems are especially likely for sites created by mid- to large-size companies using sophisticated web technologies.
Steering ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.