January 2022
Beginner
176 pages
1h 53m
English
When I explain what a compelling vision is to some leaders in organizations, they either give me a blank look or say something like “I’m sure we have one on the wall somewhere.” So what is a compelling vision?
According to my book with Jesse Stoner, Full Steam Ahead! Unleash the Power of Vision in Your Work and Your Life, a compelling vision includes three elements: your purpose (what business you are in), your picture of the future (where you are going) and your values (what will guide your journey).
A compelling vision is alive and well in companies that are leaders in their field, such as Disney, Southwest Airlines, Nordstrom, Wegmans, and Starbucks.
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