Social Media For Small Business

Index

• • ad campaigns
    • — audience 88–89
    • — automatic placements 92
    • — budget 89–90
    • — capture, offer, remarket and educate (CORE) 92–98
    • — copy 91
    • — and creative 91–92
    • — objective 88
    • — test, measure and adjust your 102–104
  • ad creativity 168
  • advertising
    • — Facebook 86–101
    • — Instagram 128
    • — LinkedIn 152–153
    • — Pinterest 186–187
    • — Twitter 167–168
    • — YouTube 208–210
  • authority content 58–59

• • behind the scenes content 59, 81
  • Brand Alchemy Method 39–56
  • brand differentiation 46–47
  • brand engagement
    • — external brand activation 52–55
    • — internal brand activation 55–56
  • brand foundation 40–41
  • brand identity 44–46
  • branding 37–38
    • — Brand Alchemy Method 39–56
    • — personal vs business 38
  • brand messaging 49
  • brand principles 41–44
  • brand promises 49–52
  • brand purpose 40–41
  • brand your videos 200
  • bumper ads 209
  • business branding 38

• • capture campaign, 93
  • capture, offer, remarket and educate (CORE) campaign 92–98
  • community tab 207–208
  • competitions
    • — Instagram 125
    • — Twitter, 164–165
  • content bucket method
    • — authority content 58–59
    • — behind the scenes 59
    • — checklist 62
    • — curated 61–62
    • — discoverability 63
    • — images or videos 63
    • — industry news and trends 59
    • — product reviews 60
    • — promoting your business 61
    • — text 63
    • — user‐generated content 60
  • content checklist 62
  • content creation
    • — Facebook 81–83
    • — from other sources 61–62
  • content curation 61–62, 82–83, 161
  • content strategies
    • — behind the scenes content 81
    • — content bucket method 58–62
    • — content curation 82–83, ...