Social Media For Small Business

Preface

The purpose of Social Media for Small Business is to support you in unlocking the potential of social media to grow your business. The book is jam‐packed with marketing and social media strategies, tactics and hot tips that I've collected over more than a decade of running successful businesses, including Basic Bananas, a global marketing mentoring organisation.

My aim is for you to understand how to leverage and maximise your social media efforts for your business. To this end, I give you the best strategies and hacks to help you select the right networks, publish content to grow your audience and move people from being ‘followers’ to becoming loyal customers.

Who is this book for?

Social Media for Small Business is for business owners, their team members and marketers who want to take their social media game to the next level.

It's for you if:

• you want to have a social media strategy and plan in place to grow your audience and attract more customers
• you know you have a great business, product or service and want to get noticed by more people
• you want to amplify your message and increase your impact.

The strategies and lessons I share in this book work across all industries. It doesn't matter whether you run a products‐ or services‐based business or whether you are business to customer (B2C) or business to business (B2B) because ultimately it's all person to person: there's always a person behind the screen interacting with you.

This is one of the most important, ...