Social Media For Small Business

PART IIAlways start with strategy

As with any worthwhile cause, having a brilliant plan is half of the equation. Most businesses lack a marketing strategy and don't know where or how social media fits into the bigger picture. In fact, there often isn't a big picture at all. This lack of strategy frequently results in a massive waste of time and money.

Strategy is something you as the business owner must understand, help create and keep an eye on, even if you outsource the implementation of it.

Ask yourself: what would you like to achieve with social media for your business? What would you like to accomplish after reading this book? What does success look like for you?

There is no one‐size‐fits‐all. For one business owner success might mean getting started with social media, doubling their sales in the next 12 months, growing their personal profile, getting really good at online networking, or putting together a social media plan and having someone else implement it.

Write down two or three goals for yourself and then check in along the way to make sure you are hitting your objectives. You might even adjust your goals as you become a social media pro.