April 2021
Beginner
240 pages
4h 31m
English
Content preview from Social Media For Small Business
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CHAPTER 1WHY SOCIAL MEDIA?
Why should you even care about social media?
More than 60 per cent of the entire population own a smartphone. Almost half of the world's population uses social media. More than one‐quarter are online shoppers. And these numbers are accelerating fast.
The leverage principle: exponential vs linear
The good news is that there are countless different marketing strategies out there that can help you grow your business. Some of them have a more linear growth effect; some are more exponential. Linear means the rate of growth is more constant. Exponential is rapid growth, increasing by multiples. Both are great.
Social media is one of the marketing tools that can have an exponential effect on your business's growth and become an incredibly effective and omnipotent tool.
The reason for social media's exponentiality is that it takes advantage of the leverage principle: if you publish great content on your social channels, your followers might share it with their friends and their friends might share it with their friends. You suddenly go from broadcasting to only your audience to your followers broadcasting your content to their followers, and so on. This creates an exponential effect on your exposure.
This is also why some smaller brands have been able to scale exponentially and compete against big brand names on a tiny budget. It's not the big budgets that slam small ones anymore. The power is in the hands of the people.
Social proof
Social media also ...
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