CHAPTER 14YOUTUBE
Why YouTube?
With more than two billion active users monthly, YouTube is successfully competing head on with traditional TV. More and more eyeballs are moving from traditional TV to YouTube, which makes it a very powerful tool for business owners. While TV advertising is a lot more expensive, less targeted and less effective for small business owners, YouTube and YouTube advertising have become a gold mine for some personalities, businesses and even cats. YouTube star Grumpy Cat earned more money than some Oscar‐winning actors.
YouTube is also the second‐largest search engine after Google. Where do you turn to when you need to solve a problem? I recently wanted to add a phone charger to my motorbike and since I have zero bike maintenance knowledge, I asked Google and found the perfect video walking me through exactly how to connect the cables to my battery.
More and more eyeballs are moving from traditional TV to YouTube, which makes it a very powerful tool for business owners.
Video views have been going up over the past few years and this upward trend is unlikely to change anytime soon. Some of the biggest music artists have been ...
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