April 2021
Beginner
240 pages
4h 31m
English
Content preview from Social Media For Small Business
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 7SOCIAL MEDIA CONTENT STRATEGY
The most popular social media channels are the ones with the best content in line with their brand strategy. In this chapter we're going to create your social media content strategy. The purpose of this is for you to have a plan to avoid an unorganised and inefficient approach to content creation. Your social channels will be a lot less ad‐hoc and more likely to draw a crowd. The right crowd!
As mentioned earlier, creating and understanding your strategy is the most important role of a small business owner. Even if you choose to outsource the implementation of your social media approach, always be involved in strategy and keep an eye on your metrics. I've seen countless businesses hire social media experts who didn't understand the brand and the return on their investment was below average. There is nothing wrong with outsourcing if you keep an eye on your results.
A clear social media content strategy enables you to have others collaborate on the content creation and publishing while ensuring consistency. This is how we go about our social media marketing efforts at all of our businesses. I'm involved in the strategy part and different team members are in charge of content creation, publishing and community management. They then report our results weekly and we can see very quickly what's working and what's not working.
If you are a one‐man or one‐woman band in your business right now handling all the different aspects of social media, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.