April 2021
Beginner
240 pages
4h 31m
English
Content preview from Social Media For Small Business
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CHAPTER 9FACEBOOK
Why Facebook?
Since the dawn of Facebook, its user demographic has shifted from college students towards a more purchase‐powered audience, which has made Facebook one of the most potent tools for business owners.
Facebook is very likely here to stay. Zuckerberg is making sure the network grows by continually investing in feature upgrades and buying up other companies such as Instagram and WhatsApp to maintain Facebook's incredibly strong position in the market.
With the launch of the Facebook advertising platform in 2007 this network has become an amazing marketing machine. In fact, many highly successful businesses credit Facebook for their fast growth. Some companies rely only on Facebook and Instagram advertising for their business—not something I would recommend as I've seen many businesses hit some major bumps in the road with Facebook continually changing and updating its algorithm. Rather than relying on one marketing channel for your success, make sure you use a multi‐channel approach.
Who is Facebook for?
Put your hand up if you use Facebook personally? How many people ...
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