Social Media For Small Business

CHAPTER 9FACEBOOK

Fast facts

• Launched in 2004 by Mark Zuckerberg to help college and university students stay in touch
• The largest social media network and still growing with almost three billion active users per month
• Used regularly by almost one‐third of the world's population
• Has an advertising platform that is a very effective tool for business owners
• Mostly accessed from mobile devices.

Why Facebook?

Since the dawn of Facebook, its user demographic has shifted from college students towards a more purchase‐powered audience, which has made Facebook one of the most potent tools for business owners.

Facebook is very likely here to stay. Zuckerberg is making sure the network grows by continually investing in feature upgrades and buying up other companies such as Instagram and WhatsApp to maintain Facebook's incredibly strong position in the market.

With the launch of the Facebook advertising platform in 2007 this network has become an amazing marketing machine. In fact, many highly successful businesses credit Facebook for their fast growth. Some companies rely only on Facebook and Instagram advertising for their business—not something I would recommend as I've seen many businesses hit some major bumps in the road with Facebook continually changing and updating its algorithm. Rather than relying on one marketing channel for your success, make sure you use a multi‐channel approach.

Who is Facebook for?

Put your hand up if you use Facebook personally? How many people ...