Social Media For Small Business

About the author

Franziska Iseli is a maverick entrepreneur, award‐winning marketing and brand strategist, mad adventurer, author, and the co‐founder of Basic Bananas, The Business Hood, Oceanlovers, and Moments of Humanity.

Franziska's mission is to make a positive impact through entrepreneurship.

Franziska is a board member at the global Entrepreneurs’ Organization (EO), where she advises on communication, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. Franziska also sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN Sustainable Development Goals through entrepreneurship.

She is the co‐author of two bestselling books—Bananas about Marketing and Perception—and author of The Courage Map (which includes a foreword by Sir Richard Branson).

Franziska is regularly featured across the media, including Inc. magazine, Forbes, Business Insider, Virgin Inflight Entertainment, Marie Claire, Cosmopolitan, SmartCompany, Dynamic Business magazine, BRW, 2UE and Channel 9.

A Swiss‐born Australian (or Swaussie) with a sharp‐witted humour and the ability to speak five languages, she's known to make up words, which keeps everyone amused.

The key to Franziska's success is her down‐to‐earth attitude, infectious energy, integrity and courage to take the lead. She is an idea generation machine and her brain seems to work at double speed.

In her spare time ...