Social Media For Small Business

CHAPTER 3THE MAVERICK PRINCIPLES

Throughout this book I will refer to a few important principles that apply to all social media networks. Together, the first letter of the names of these principles spell MAVERICK. Let's take a look at them.

#1 Momentum

Like most worthwhile things in life, getting amazing results from your social media efforts takes time, consistency and focus. Don't give up too quickly. There's no such thing as overnight success or a magic pill. Be consistent and you'll gain momentum.

#2 Audience

Always have your audience in mind. Remember that there's a human on the other side of the screen. Be ‘social’ and create content with your audience in mind.

#3 Value

Lead with value. The fastest way to build trust and connect with your audience is to add value. Quality, not quantity.

#4 Enjoyment

As a business owner you've taken many risks to get to this place and as a reward you get to make the calls. Choose the social networks you enjoy. If there's a social media channel that would be great for your business but you don't enjoy at all, outsource the implementation of your content strategy on that channel.

#5 Relationships

Focus on connecting with your audience and building relationships. It's called ‘social’ media for a reason. Be social.

#6 Improvement

The best way to get the most out of your social media efforts is to continually improve your content, campaigns, and so on. Look at your analytics and observe what's working and what's not.

#7 Consistency ...