Social Media For Small Business

CHAPTER 11LINKEDIN

Fast facts

• One of the most underrated and underutilised social networks
• Launched in 2003
• The biggest professional networking platform
• One of the best social networks for building relationships
• Has content that is rated very highly and is a great way to establish authority, credibility and trust
• Is a great relationship‐building tool.

Why LinkedIn?

LinkedIn is probably the most underutilised and underestimated social media platform.

There are so many great opportunities for business owners to leverage this network, including connecting with customers, finding people to collaborate with, meeting global partners, attracting prospects and staying connected.

I was recently asked to run a private strategy workshop for a law firm with 30 lawyers. The objective was to share how to grow their law practice in today's world. A decade ago, lawyers would grow their networks by attending events, or taking potential clients or referral partners to fancy long lunches or to play golf. In an age where this is not always possible, they need to get really good at connecting with people and establishing trust digitally. LinkedIn is an amazing tool for this.

LinkedIn is not only a powerful lead generator, it's also a brilliant tool for building and maintaining business relationships. Think of LinkedIn as your electronic networking platform.

LinkedIn is not only a powerful lead generator, it's also a brilliant tool for building and maintaining business relationships. ...