April 2021
Beginner
240 pages
4h 31m
English
Content preview from Social Media For Small Business
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CHAPTER 11LINKEDIN
Why LinkedIn?
LinkedIn is probably the most underutilised and underestimated social media platform.
There are so many great opportunities for business owners to leverage this network, including connecting with customers, finding people to collaborate with, meeting global partners, attracting prospects and staying connected.
I was recently asked to run a private strategy workshop for a law firm with 30 lawyers. The objective was to share how to grow their law practice in today's world. A decade ago, lawyers would grow their networks by attending events, or taking potential clients or referral partners to fancy long lunches or to play golf. In an age where this is not always possible, they need to get really good at connecting with people and establishing trust digitally. LinkedIn is an amazing tool for this.
LinkedIn is not only a powerful lead generator, it's also a brilliant tool for building and maintaining business relationships. Think of LinkedIn as your electronic networking platform.
LinkedIn is not only a powerful lead generator, it's also a brilliant tool for building and maintaining business relationships. ...
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