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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Acknowledgments

No book is written in isolation. I especially want to thank Laura Norman, executive editor for Pearson/Peachpit, for her continued support of this book; Margaret Anderson for her thoughtful editing; Conrad Chavez for his technical review and Kim Scott for the intricate jigsaw puzzle design of each page. This book has significantly benefited from their efforts.

I am deeply grateful to my intrepid team of beta readers: Jane and Paul Jordan, Annabelle Lau, Macaleigh Hendricks, and Noel Wong. They read and extensively commented on many (many) early drafts, helping me better define and explain these concepts. I’m deeply grateful for their thoughts. As well as my USC students over the years who helped me refine the most effective ways ...

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Publisher Resources

ISBN: 9780136766803