August 2020
Beginner
368 pages
12h 32m
English
Persuasion, in the end, is about the other person making a decision….
Persuasion isn’t (at least as we are talking about it) about power, coercion, or force.
It is about understanding, exploration, stimulation, and, ultimately, choice.
Kevin Eikenberry1Leadership Expert and Author
[1] Eikenberry, K. (2014). Five Thoughts on Persuasion. https://blog.kevineikenberry.com/leadership-supervisory-skills/five-thoughts-on-persuasion/.
Chapter Goals
This chapter presents the fundamental concepts of persuasion, with a special focus on messages, audience, and the Call to Action. The goals of this chapter are to:
Present ...