Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 1The Power of Persuasion

Persuasion, in the end, is about the other person making a decision….

Persuasion isn’t (at least as we are talking about it) about power, coercion, or force.

It is about understanding, exploration, stimulation, and, ultimately, choice.

Kevin Eikenberry¹Leadership Expert and Author

[1] Eikenberry, K. (2014). Five Thoughts on Persuasion. https://blog.kevineikenberry.com/leadership-supervisory-skills/five-thoughts-on-persuasion/.

Chapter Goals

This chapter presents the fundamental concepts of persuasion, with a special focus on messages, audience, and the Call to Action. The goals of this chapter are to:

•    Present ...