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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner content levelBeginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 15Motion Graphics: Make Things Move

How well we communicate is determined not by how well we say things, but how well we are understood.1

Andrew GroveCeo, Intel

[1] Andrew Grove, CEO, Intel quoted in Jennifer Lee, The Book of Quotes, Essentially Organized, 2011

Chapter Goals

Most of us are fascinated by motion graphics but have no idea how to create them. Motion graphics are everywhere. They are designed to capture the viewer’s eye and convey a message.

We’re going to look at creating motion graphics (small “m”) using software from Apple called Motion (big “M”). The capitalization is important.

My goals for this chapter are to:

  • Image

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Publisher Resources

ISBN: 9780136766803