Chapter 15Motion Graphics: Make Things Move
How well we communicate is determined not by how well we say things, but how well we are understood.1
Andrew GroveCeo, Intel
[1] Andrew Grove, CEO, Intel quoted in Jennifer Lee, The Book of Quotes, Essentially Organized, 2011
Chapter Goals
Most of us are fascinated by motion graphics but have no idea how to create them. Motion graphics are everywhere. They are designed to capture the viewer’s eye and convey a message.
We’re going to look at creating motion graphics (small “m”) using software from Apple called Motion (big “M”). The capitalization is important.
My goals for this chapter are to:
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