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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner content levelBeginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 10Video Pre-Production

My biggest pet peeve is when a producer is not organized and ends up wasting people’s time. Shots need to be planned, equipment ready, etc., so the day can go as smoothly as possible.1

Allison WilliamsActor

[1] Personal email.

Chapter Goals

Video and its cousin, motion graphics, are all about movement—movement through characters, through emotions, through time, through space, and, most importantly, through a frame. This chapter extends what we’ve learned so far into video. You’ll discover that while there’s a direct correlation between still and moving images in terms of how they are created, video creates a whole lot more images that we need to work with.

The goals for this chapter are to:

  •    Plan a video ...

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Publisher Resources

ISBN: 9780136766803