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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner content levelBeginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 4Persuasive Fonts

There’s fashion in typefaces, just as there is in clothes. What is a type style but a suit of clothes for the letters of the alphabet? You can send your words out into the world looking as though they are in touch with modern trends, or stuck in a 1980s timewarp of big-haired power dressing; wearing an old tweed jacket with leather patches on the elbows, or as a total fashion victim.

Simon Loxley1British Graphic Designer and Author

[1] (Loxley, 2004, p. 3)

Chapter Goals

The goals of this chapter are to:

  • Image   Explain what fonts and typefaces are

  •    Describe different font families and the emotions they suggest

  •    Provide ...

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Publisher Resources

ISBN: 9780136766803