Closing Thoughts
I sell sincerity and give the truth away for free1.
Lary LewmanVoice-Over Artist and “Poetryman”
[1] https://www.baltimoresun.com/obituaries/bs-md-ob-lary-lewman-20130715-story.html
During the course of this book, we started with the big picture then looked at a wide variety of tools and techniques to deliver our message. We covered a lot. It is easy, especially given the last several chapters, to think that persuasion revolves around the tools we use to create our messages.
Easy, but wrong.
Our persuasiveness isn’t determined by the software we use but the messages we create with it.
Our persuasiveness isn’t determined by the software we use but the messages we create with it. These messages should be founded upon trust, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access