Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 3Persuasive Writing

If St. Paul had been talking to a classroom of prospective writers, he might have changed a consonant. Faith and hope must abide, for the writer must have faith in his own ideas, and he must hope that his words will be read, but after faith and hope comes clarity. Without clarity we are not even sounding brass or tinkling cymbals. Be clear, be clear, be clear! Your idea or image may be murky, but do not write murkily about it. Be murky clearly!

James J. Kilpatrick¹Journalist, Author, and Grammarian

[1] (In 1 Corinthians 13:13, St. Paul talks about “faith, hope, and charity.” This quote paraphrases that Bible passage. Kilpatrick, 1984, p. 32)

Chapter Goals

The goals of this chapter are to:

•    Explain the importance ...