August 2020
Beginner
368 pages
12h 32m
English
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate
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Chapter 7Persuasive Photos
Photographs, more than almost anything else, have a special emotional appearance: they are personal, they tell stories.1
Donald A. NormanDirector, The Design LabUniversity of California, San Diego
[1] (Norman, 2004, p. 50)
Chapter Goals
Building on concepts first introduced in Chapter 2, “Persuasive Visuals,” the purpose of this chapter is to illustrate simple techniques that will improve the quality and impact of your still images. Specifically, this chapter will:
Explain the difference between using stock or original imagesHelp you plan a photo shoot
Illustrate the basics of lighting
Discuss how to ...
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