Chapter 7Persuasive Photos

Photographs, more than almost anything else, have a special emotional appearance: they are personal, they tell stories.1

Donald A. NormanDirector, The Design LabUniversity of California, San Diego

[1] (Norman, 2004, p. 50)

Chapter Goals

Building on concepts first introduced in Chapter 2, “Persuasive Visuals,” the purpose of this chapter is to illustrate simple techniques that will improve the quality and impact of your still images. Specifically, this chapter will:

  • Image   Explain the difference between using stock or original images

  •    Help you plan a photo shoot

  •    Illustrate the basics of lighting

  •    Discuss how to ...

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