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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner content levelBeginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 7Persuasive Photos

Photographs, more than almost anything else, have a special emotional appearance: they are personal, they tell stories.1

Donald A. NormanDirector, The Design LabUniversity of California, San Diego

[1] (Norman, 2004, p. 50)

Chapter Goals

Building on concepts first introduced in Chapter 2, “Persuasive Visuals,” the purpose of this chapter is to illustrate simple techniques that will improve the quality and impact of your still images. Specifically, this chapter will:

  • Image   Explain the difference between using stock or original images

  •    Help you plan a photo shoot

  •    Illustrate the basics of lighting

  •    Discuss how to ...

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Publisher Resources

ISBN: 9780136766803